Tackling Greenwashing in Environmental Claims: Developments in the EU and Beyond – A 2024 Regulatory Update
Tackling Greenwashing in Environmental Claims – Whitepaper Overview:
This whitepaper provides an overview of the current regulatory developments on environmental claims. It outlines the most recent changes, in the EU and worldwide, aiming to tackle the practice of greenwashing.
It covers the upcoming EU draft Directive on Green Claims, as well as existing and proposed legislation in the USA, Canada, UK, France and more.
This Whitepaper Covers:
Key regulatory changes on environmental claims worldwide, including but not limited to:
- Directive (EU) 2024/825 on empowering consumers for the green transition
- EU draft Directive on Green Claims
- Greenwashing provisions under the Canadian Competition Act and related guidance
- USA-Green Guides
- US states greenwashing laws
- Australian Guidance on environmental claims
- UK greenwashing rule
- French Bills targeting the fast fashion industry and other sectors with high impacts on climate change
- India’s Draft Guidelines for Prevention and Regulation of Greenwashing
- South Korea’s emerging greenwashing penalties
- Self-Regulating Codes
- ISO Standards
*This whitepaper was originally published on 20th August, 2024. Further regulatory developments may have occurred after publication. To keep up-to-date with the latest compliance news, sign up to our newsletter.
Authors

Emilia Assenza
Manager – Global Regulatory Compliance
Ensuring global regulatory compliance with a particular focus on consumer protection and the textiles sector.
