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Anti-Greenwashing Compliance: Navigating Environmental Claims and Legal Liabilities Globally

Authors
Adherent (formerly Compliance & Risks). Anti-Greenwashing Compliance Navigating Environmental Claims and Legal Liabilities Globally

This guide was published on 18th November, 2025. Further regulatory developments may have occurred after publication. To keep up-to-date with the latest compliance news, sign up to our newsletter.


Greenwashing practices – whereby companies make misleading, exaggerated or unsupported environmental claims – are under growing examination by regulators and consumers alike.

Anti-Greenwashing Compliance: Guide Overview

Environmental claims are a powerful way for businesses to communicate their sustainability strategies – but they come with growing legal and regulatory risks. Organizations must adopt a proactive approach to ensure transparency and stay on top of evolving regulation worldwide.

Based on our popular webinar ‘Environmental Claims and Legal Liabilities: A Deep Dive into Anti-Greenwashing Regulations‘ held in November, this guide offers practical steps to help minimize liability, strengthen consumer trust, and position your business for sustainability-compliant communications.

This Guide Covers

  • What is Greenwashing & its Core Practices?
  • Types of Environmental Claims and When They Become Greenwashing
  • Key Global Statistics, Trends, and Affected Sectors
  • Regulatory Frameworks: The European Union and the UK
  • Developments in the United States and Canada
  • Anti-Greenwashing Initiatives in the Asia-Pacific Region
  • Six Steps To Greenwashing Risk Management
  • Webinar Q&A: Real-world Questions on Greenwashing Answered

Authors

Emilia Assenza

Senior Regulatory Compliance Specialist & Team Leader

Ensuring global regulatory compliance with a particular focus on consumer protection and the textiles sector.

Anna Shipunova

Regulatory Compliance Specialist

Leading global chemical regulatory compliance with expertise in textiles and illegal logging.